Privacy Policy

Effective Date: March 23, 2026

This Privacy Policy describes how Chase Kelly, NMLS# 2535920, a loan officer at Planet Home Lending, LLC (NMLS# 17022) ("we," "us," or "our"), collects, uses, and protects your personal information when you interact with our website, advertisements, and lead forms.

Information We Collect

We may collect the following information when you submit a lead form, visit our website, or interact with our advertisements:

• Contact information: name, email address, phone number
• Qualifying information: VA eligibility status, target home price range, credit score range, occupation, and state of residence
• Technical data: browser type, device information, IP address, and pages visited (collected automatically via cookies and similar technologies)
• Advertising data: interactions with our Facebook/Meta advertisements, including impressions, clicks, and form submissions

How We Use Your Information

We use the information we collect to:

• Respond to your inquiry about VA home financing
• Determine whether our services may be a fit for your situation
• Send you the resources you requested (such as the $1M+ VA Leverage Playbook)
• Contact you by phone, email, or text to discuss your mortgage options
• Improve our advertising and website experience
• Comply with applicable laws and regulations

How We Share Your Information

We do not sell your personal information. We may share your information with:

• Planet Home Lending, LLC — our employer and the entity that originates and funds loans
• Service providers — companies that help us deliver our services (e.g., CRM, email delivery, analytics)
• Meta/Facebook — advertising data is processed through Meta's advertising platform in accordance with Meta's Privacy Policy
• Legal requirements — when required by law, regulation, or legal process

Facebook Lead Ads

When you submit information through a Facebook Lead Form, that information is collected by Meta (Facebook) and shared with us. Your submission is governed by both this Privacy Policy and Meta's Privacy Policy. We use this information solely to respond to your inquiry and provide the resources you requested.

Cookies and Tracking

Our website may use cookies, the Meta Pixel, and similar tracking technologies to measure advertising effectiveness and improve your experience. You can manage cookie preferences through your browser settings.

Data Retention

We retain your personal information for as long as necessary to fulfill the purposes described in this policy, or as required by law. If you request deletion, we will remove your data within 30 days, except where retention is required by law or regulation.

Your Rights

Depending on your state of residence, you may have the right to:

• Request access to the personal information we hold about you
• Request correction of inaccurate information
• Request deletion of your personal information
• Opt out of marketing communications at any time

To exercise any of these rights, contact us using the information below.

Data Deletion

To request deletion of your personal data, please email us at the address below with the subject line "Data Deletion Request." We will process your request within 30 days and confirm deletion by email.

Security

We implement reasonable administrative, technical, and physical safeguards to protect your personal information. However, no method of electronic transmission or storage is 100% secure.

Changes to This Policy

We may update this Privacy Policy from time to time. Changes will be posted on this page with an updated effective date.

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